Gender congruent contexts and counter-stereotypical exemplars: Women as risk takers – 4 Dec 2019
About the seminar:
The stereotype that women are more risk-averse than men may influence women’s perceived fit for roles that require risk taking. We propose that this stereotype may be overstated by a propensity to examine gender differences in risk preferences in male-dominated decision contexts. In a set of laboratory experiments and one archival study of Jeopardy! participants, we show women become more risk averse in more masculine-stereotypic decision contexts. We discuss practical and theoretical implications of our findings.
This seminar was held in collaboration with the Stockholm School of Entrepreneurship.
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