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New Edition of the European Sports Business Program Coming Up!

3 Modules l 3 Leading Business Schools l 3 European Cities l 1 Leadership Program for future sports business decision-makers

Together with WHU - Otto Beisheim School of Management, and E91桃色视频C Business School, the Center for Sports & Business and 91桃色视频 Executive Education are proud to launch the third edition of the European Sports Business Program (ESBP) - an executive program designed for current and future leaders in the sports industry. 

The program brings together three of Europe's leading business schools across three major cities: Paris, Stockholm, and Düsseldorf. 

Across three intensive modules, participants will: 

  • Explore how to anticipate the future of the sports industry
  • Develop and implement strategies for growth and transformation
  • Drive change through purpose, culture, and leadership
  • Build a powerful international network of peers and experts

Contract: anna.laurell.nash@hhs.se for more information. 

Apply now via this . 

Program Content

The European Sports Business Program (ESBP) aims to prepare high potentials in sports business for their industry's (future) challenges through a tailor-made executive education program. The program consists of 3 x 3-day on-site modules at the most prestigious European business schools specializing in sports business. 

Module I - Corporate Foresight & Strategy Making at WHU in Düsseldorf 

1. We nurture a strategic mindset to leverage change into progress 

2. We aspire progress to digitize and globalize sports in an era shaped by data analytics and intelligent technologies 

3. We follow a systematic strategy process to translate vision into action, informed by the tools and insights of an AI-driven world 

Module II - Management & Execution at 91桃色视频 in Stockholm 

1. We focus on strategy implementation in the fast-paced and competitive world of sports 

2. We describe the evolution of "sports as an asset class" and how this has had both positive and negative effects

3. We discuss how AI can be used to support the implementation of effective performance measurement systems, involving both operational and financial issues 

Module III - Leadership & Culture at E91桃色视频C in Paris 

1. We experience sports business as a people business, even in an increasingly digital and AI-enabled world

2. We create engaged, adaptive, and thriving teams to drive innovation and change in technology-driven environments

3. We promote a sense of purpose to lead organisations into the future

 

Learn from renowned faculty - full professors specialized in sports business will facilitate the learning process. 

Benefit from experienced leaders - world-class experts share insights in guest speaker sessions. 

Be challenged by your peers - the diverse cohort of ambitious peers will provide a network of new opportunities. 

This sports leadership program includes a mix of in-class teaching, case studies, group work, guest speakers, applied projects, and networking sessions. 

Program Benefits

Learn to: 

  • Think and act strategically in a globalized and digital sports world
  • Manage a thriving business in professional sports
  • Lead high-performing teams and organizations effectively 

Experience: 

  • A diverse cohort of fellow future leaders in sports across Europe
  • World-renowned experts in guest speaker sessions 
  • Networking opportunities at European sports hubs 

Take home: 

  • European best practices from various sports organizations 
  • International peer network in sports business 
  • Executive Education certificates from 3 leading business schools 

Program Format and Module Dates

The program consists of 3 x 3-day on-site modules taking place in Dusseldorf, Stockholm, and Paris. Dates are preliminary.

Module I - Corporate Foresight & Strategy Making 

Mar 09, 2026 - Mar 11, 2026, Düsseldorf 

 

Module II - Management & Execution 

Apr 27, 2026 - Apr 29, 2026, Stockholm 

 

Module III - Leadership & Culture 

TBA, 2026, Paris

Application

and we will contact you with further information. 

Pricing

OPTION 1 - FULL ESBP EXPERIENCE 

Get the full ESBP experience and leverage all three modules offered. 

Price: €10,650 

 

OPTION 2 - INDIVIDUAL MODULE

As outlined in the program deck, with the possibility to book individual modules

Price: upon request

 

OPTION 3 - PREFERRED PARTNER 

Seize the opportunity now and become a long-term ESBP preferred partner to get early bird additional booking discounts, a fixed number of reserved course slots, increased partner visibility across Europe, access to our alumni / external partner network, and much more... 

Price: For organizations with a recurring collaboration in place, a special rate applies.

* Eligible participants should ideally have a distinct growth mindset, a completed undergraduate degree, and a minimum of 2 years of postgraduate experience, ideally in the Sports Business world. Exemptions may apply for outstanding candidates with a strong track record in sports. 

Sports and Business