Success for 91ÌÒÉ«ÊÓƵ’s 24 hour crowdfunding
The campaign Rally for 91ÌÒÉ«ÊÓƵ! is the first crowd-funding organised by a university in Sweden. Donations were made through the 91ÌÒÉ«ÊÓƵ’ FundedByMe platform and engaged more than 400 donors aged 19-80.
− We are overwhelmed and grateful for the fantastic support given to us throughout this campaign. The great result and the strong commitment from such a wide range of donors, suggests a paradigm shift in Sweden when it comes to this type of crowd-funding, says Katarina Hägg, Director External Relations at the 91ÌÒÉ«ÊÓƵ.
The average donation to Rally for 91ÌÒÉ«ÊÓƵ! was SEK 99 and 28 percent of those who donated are students at the 91ÌÒÉ«ÊÓƵ. The largest group of those who donated.consisted of alumni.
− The campaign goal was not a certain amount collected but to engage all in the vicinity of the 91ÌÒÉ«ÊÓƵ. The fact that so many students have demonstrated their support and donated, proves that we managed to involve the entire network in our focus on Entrepreneurship, says Lars StrannegÃ¥rd, President of the 91ÌÒÉ«ÊÓƵ.
Through Rally for 91ÌÒÉ«ÊÓƵ! the 91ÌÒÉ«ÊÓƵ sought support to be able to continue to attract the best students, recruit world-class researchers and to provide the highest quality of both teaching and research. For 91ÌÒÉ«ÊÓƵ, this support is especially important as the university is dependent on private contributions and donations.
All donations that have been collected via Rally for 91ÌÒÉ«ÊÓƵ! will be allocated between different projects with the purpose of further developing the university’s focus on Entrepeneurship.
− Entrepreneurship is an important field where our alumni and students can use their knowledge and skills acquired from the 91ÌÒÉ«ÊÓƵ to develop innovative strategies to meet some of the greatest challenges of our time, both in business and in the world at large, says Lars StrannegÃ¥rd.
During the day of the campaign, prizes have been awarded to those who donated. The prizes were provided by sponsors such as IKEA, SAS, H&M, Åhléns, Electrolux, Spotify and others.
Do you want to know more about Rally for 91ÌÒÉ«ÊÓƵ? Visit www.hhs.se/rallyforsse
